A few weeks ago, I attended the launch of The Estee Edit by Estee Lauder in Toronto. The Estee Edit is a whole new line of makeup and skincare by Estee Lauder. Irene Kim and Kendall Jenner are the faces of the Estee Edit and most certainly well known among teens and 20's.
When I was younger, I had a preconceived notion that Estee Lauder was an old lady brand. I asked around and it turns out a lot of my friends (and the people of the internet) think the same way. I feel like the Estee Edit is Estee Lauder's attempt to tap into a huge market of millennial consumers (me included!).
Today's focus is a piece of skincare from the Estee Edit. The Pink Peony Overnight Water Pack ($58 CAD), aimed at delivering a boost of hydration and radiance. If you're interested in the makeup part of the Estee Edit, I've popped in a few photos from the preview at the bottom of the post. I've also got a review of three lip products in the collection coming very soon!
Anyways, back to the Estee Edit Pink Peony Overnight Water Pack. It's on the pricier side of skincare but in line with other skincare products available from Estee Lauder.
The packaging is clean and youthful. I'm a fan of the white and silver packaging with blue spray paint-like accents. But the packaging can't seem to please everyone. I was reading Bloomin Rouge and she complained that the line "feels super try hard (like a 90 year old woman dressed in Forever 21 clothing, claiming to be 70 years younger than she is)"...While I don't share the same view, I LOL'd.
In beauty lingo, "Overnight Water Pack"is synonymous with "Sleeping Mask". So, to use it, you simply slather a generous amount all over your face before bedtime and (supposedly) wake up with fabulous skin. The potted packaging isn't the most hygienic (because you have to dip your fingers into it) so I'd suggest using some sort of flat brush or a spoon to remove the product from the jar.
The sleeping mask has a lightweight gel texture with a slight stickiness to it. I need to tie my hair into a tight top knot to prevent my hair from sticking to it when I lie down. The product has a pleasant scent, a light floral and fruity with a hint of cherry-flavoured Halls (it's not a bad thing, I promise).
The Pink Peony Overnight Water Pack contains hyaluronic acid, a common non-greasy hydrating ingredient in skincare, as well as peony, goji berry, blueberry, cranberry and pomegranate extracts for antioxidant and glow-boosting properties.
The claims are pretty simple and typical of other sleeping masks - fast-absorbing, leaving skin smooth, radiant and comfortable. It took a little less than an hour for the mask to absorb into my skin (so.. not fast). Upon waking up, I had smooth, slightly more radiant skin, as promised. However, the mask left a film on my face, which balled up into little pieces after I rubbed my skin slightly. For me, this seems to be a common occurrence with many (but not all) sleeping masks. I don't normally wash my face in the morning, but I had to because of the weird film of product.
All in all, the Estee Edit Pink Peony Overnight Water Pack is a decent sleeping mask but nothing special. To be honest, I think my skin would be just as well off if I used THEFACESHOP Pomegranate Pack ($12 CAD), which doesn't leave a film on my face the next morning. That beings said, I'll probably use it until the jar is empty and report back to share my final thoughts in an empties post.
On a more positive note... the photos from the Estee Edit launch party!

The Estee Edit The Barest Lip Colors ($26 CAD), The Estee Edit The Barest Contour Lip Liner ($24 CAD), The Estee Edit The Barest Blush ($36 CAD)
The Estee Edit Metallishadow Creme + Powder ($29 CAD), The Estee Edit The Edit Eyeshadow Palette ($60 CAD) The Estee Edit Lip Flip Shade Transformer in 01 Turn Down ($26 CAD), The Estee Edit Mattified Lipstick ($26 CAD)
There are WAY more additions to The Estee Edit by Estee Lauder makeup line than what I've shown here including but not limited to foundations, highlighters, eyeshadow sticks, and a whole lot of skincare.
What do you think of The Estee Edit?
Press samples featured
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