MORE beauty news for my Canadian friends. Joe Fresh Beauty has arrived at Shoppers Drug Mart!
In case you missed it, Loblaws (which owns Joe Fresh) closed the deal to acquire Shoppers Drug Mart for $12 billion and some change in 2014. This means that Loblaws things (like President's Choice Chunky Chocolate Chip Cookies and Joe Fresh Beauty) are rolling out at local Shoppers Drugmart stores across Canada.
My third blog post ever was a review of theJoe Fresh Lip Gloss in Poppy way back in 2012. Since then, Joe Fresh has totally revamped its line. The packaging is simplistic and fresh and the entire product range is both wearable and practical for the everyday woman.
- Joe Fresh Precision Liquid Eyeliner ($8) in Black
- Joe Fresh Matte Liquid Eyeliner ($12) in Black
- Joe Fresh Lash Focus Extending Mascara ($10) in Black
- Joe Fresh Hydra Lash Nourishing Mascara with Argan Oil ($12) in Black
- Joe Fresh Tinted Brow Fix ($12) in Taupe and Brown
- Joe Fresh Lip Creme ($12) in Rose, Candy, Fuchsia, Berry, Ruby and Wine
- Joe Fresh Long Wear Lip Veil ($12) Nude, Kiss, Rose, Sorbet, Sweet Nectar, Mauve, Hydrangea, Pomegranate
- Joe Fresh Illuminating Primer ($16) in Pure Glow and Champagne
- Joe Fresh Daily Boost Fluid Foundation ($18) in Porcelain, Sand, Bisque and Almond
- Joe Fresh Foundation Stick ($16) in Porcelain, Sand, Bisque and Almond
- Joe Fresh Long Wear Spot Concealer ($12) in Light, Light/Medium and Medium
- Joe Fresh Highlighter Powder ($8) in Champagne and Luster
- Joe Fresh Highlighter Stick ($10) in Pure Glow
- Joe Fresh Blush Stick ($10) in Peach Dream, Radiant Rosette, Buff and Rose
The Joe Fresh Beauty range available at Shoppers Drug Mart includes 14 products which seems to cover the entire face off (except for eyeshadows...). There's good variety in terms of lip products but the 3 or 4 shades for foundations and concealers is kind of poor, so hopefully there will be some additions in the future.
Anyways, I received a few products from the Joe Fresh Beauty line and reviews (and a look) will be coming your way soon!
Have you tried anything from Joe Fresh Beauty yet?
Press samples featured