Too Faced Born This Way Concealer in Light Medium

The Too Faced Born This Way Concealer is one of the many unreleased products that I received at Generation Beauty. There, I got colour matched to the shade Light Medium. The Born This Way Concealer is available in 10 shades - very fair, fair, light, light medium, medium tan, tan, deep tan, dark and deep. Light Medium is a good all-rounder (acne scarring and under eye circles) - slightly yellow but not too much so. For reference, Natalie of Ivory Avenue wears very fair. 

Like the Too Faced Born This Way Foundation, the concealer is infused with coconut water (it smells of coconut too!) and hyaluronic acid for moisture, hydration, and radiance. While I can't yet say anything about the skincare claims, the concealer feels almost watery yet so high coverage at the same time.  Kind of like the Sephora Bright Future Gel Serum Concealer or the Maybelline Fit Me Concealer but more coverage. A little goes a long, long way and you only need a couple dabs to cover up imperfections and dark circles. 

What's amazing is that despite the thin, watery texture, the Too Faced Born This Way Concealer is long-wearing. I find that most concealers disappear or begin to look a little weird/gross after the 6 hour mark. Through, sweat, tears and maybe even a little blood, the Too Faced Born This Way Concealer stays put for 9+ hours without creasing, smearing or wearing away. 

The Too Faced Born This Way Concealer in Light Medium is comfortable, long-wearing, high-coverage and really makes my skin feel perfect. I find the price point to be a tad high at $39 but worth it if you want to invest in a stellar product.