I went to IMATS for my second time! This year, IMATS Toronto was held in September (as opposed to November) and on a different floor of the Metro Toronto Convention Centre. But the same kind of makeup demos and workshops + beauty buying deals as 2014. See last year's experience here.
The IMATS calm before the storm.
SPOTTED: The Real Techniques new Bold Metals Collection are through FarleyCo.ca. Prices range from $23-34.
ZOELLA BEAUTY is now available in Canada also through FarleyCo.ca. Prices range from $7-15. Also, there's a new scent of the Co:Lab Dry Shampoo - Paris!
LIP BAR wins the award for prettiest booth at IMATS Toronto 2015
The MAC Cosmetics booth looking as cool as ever.
WOOO floral body paint!
ALL the MAC lipsticks.
> Where I had intended to go : Bdellium Tools (for the 776 eye brush), NYX, Face Atelier, Ingot, MAC, MUFE, Hakuhodo (for the G5555), Saint Cosmetics
> What I told myself NOT to buy: shadows, polishes, liners, blushes, lipsticks
> What I actually bought:
- Beauty Blender Pro (~$11) - split a 6 pack beauty blenders for $65 with Steph from theFantasia and Zubie of Living the Grey
- Cinema Secrets Make Up Brush Cleanser ($7+ tax from Blur Makeup Room) - it's a rinse-free cleanser and I'm too lazy to wash my brushes with water
- OCC Ready to Wear (RTW) Lip Tar in Black Dahlia ($15+ tax from Blur Makeup Room) - the colour is SO FALL... now the weather just has to follow suit
- MAC Face and Body Foundation in C3 ($40, 20% off) - I've been lusting over Face & Body since 2013 (see here) and finally took the plunge
- MAC Cream Colour Base in Improper Copper (~$10, 40% off with the help of a MAC Pro Card at the Eaton Centre) - I broke my blush/eyeshadow rule but I'm just going to douse my whole face in this stuff because it's SO PRETTY - kinda like NARS Orgasm in cream form
In total I spent $86, just slightly less than the $99 worth of things I picked up at IMATS 2014. No regrets yet and I hope to update y'all with my thoughts in the next few months.
> Noteworthy deals that I'm FOMO-ing about:
- $40 for the Too Faced Chocolate Bar and Semi-Sweet Chocolate Bar Palettes
- $80 for Viseart Palettes
- More MAC stuffs
- Hakuhodo brushes
The obligatory #BBLOGGERSCA IMATS photo!
> Other IMATS thoughts...
- I didn't end up buying the Bdellium 776 Eye Brush because I hardly even wear eyeshadow on the daily and when I do the Hakuhodo J5523 is sufficient for me. Also, I didn't end up picking up the Hakuhodo G5555 brush, a small, synthetic/goat hair combo for face makeup because it was a little outside of my price tolerance (for the time being.
- I avoided the NYX booth (and Morphe and MUFE) because the lineup(s) were ridiculous.
- Saint Cosmetics had some really cool, good-ingredient, Canadian-made, buttery soft shadows
- Zubie had a grey fanny pack from ASOS that looked surprisingly chic...
- Rachelle's eyeshadow was ON FLEEK.
- Lines-ups of people make me a bit claustrophobic and I'm not particularly fond of breathing recycled air... but all the makeup deals were worth it
Did you go to IMATS Toronto this year? :)
I attended IMATS Toronto free of charge via a press pass, but all the purchases were made by me!
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